Located at the northernmost tip of Japan’s main island of Honshu, Aomori Prefecture is a wonderful destination for travelers who want to discover a different side of Japan.
From spectacular cherry blossoms and impressive summer festivals to ancient Jomon ruins, peaceful forests, and delicious local apples, Aomori offers a wide variety of experiences throughout the year.
The prefecture faces both the Pacific Ocean and the Sea of Japan, giving it a diverse landscape of coastlines, mountains, lakes, and forests. It is also one of Japan’s snowiest regions, making it an attractive destination for winter travelers.
In this guide, I’ll introduce the best places to visit in Aomori, local food you should try, souvenirs to look for, and practical tips to help you plan your trip.
If you’re planning a trip around northeastern Japan, don’t miss my Tohoku travel guide, which introduces all six prefectures in the region.
Why Visit Aomori Prefecture?
Aomori is a great destination for travelers who want to experience Japan beyond its major cities.
Here are some of the highlights that make Aomori special.
- Spectacular seasonal scenery: Enjoy cherry blossoms in spring, lush forests in summer, colorful foliage in autumn, and snowy landscapes in winter.
- Unique summer festivals: The Aomori Nebuta Festival, Hirosaki Neputa Festival, and Goshogawara Tachineputa Festival each have their own distinctive floats and traditions.
- Rich history and culture: Discover ancient Jomon settlements, historic castle towns, and places connected to traditional Japanese beliefs.
- Beautiful natural landscapes: Explore Oirase Gorge, Lake Towada, Shirakami Sanchi, and the remote Shimokita Peninsula.
- Excellent local food: Aomori is famous for its apples, fresh seafood, regional noodles, and other local specialties.
Aomori is a large prefecture, so I recommend choosing your destinations carefully rather than trying to see everything in one trip.
Best Places to Visit in Aomori Prefecture
Aomori can be divided into several areas, each with its own attractions and character. The following destinations are grouped by area to make planning easier.
1. Aomori City and the Surrounding Area
Aomori City is the prefectural capital and a convenient base for exploring the northern part of the prefecture. It is also a good place to learn about local culture and enjoy fresh seafood.
Aomori Nebuta Festival and Nebuta Museum WA RASSE
The Aomori Nebuta Festival is one of the most famous summer festivals in Japan. Enormous illuminated floats depicting warriors and mythical figures parade through the streets, accompanied by energetic music and dancing.
The festival takes place from August 2 to 7 each year.
If you visit outside the festival season, head to Nebuta Museum WA RASSE near Aomori Station. You can see actual festival floats and learn about the history and traditions behind this spectacular event.
Sannai-Maruyama Site
The Sannai-Maruyama Site is one of Japan’s most important archaeological sites from the Jomon period, when people lived in settled communities long before agriculture became widespread in Japan.
Visitors can explore reconstructed buildings and exhibitions that offer a glimpse into life thousands of years ago. The site is part of the UNESCO World Heritage property known as the Jomon Prehistoric Sites in Northern Japan.
It is an interesting destination for anyone who wants to learn about Japan’s ancient history beyond its more familiar castles and temples.
A-FACTORY
Located near Aomori Station, A-FACTORY is a convenient place to shop for local products and apple-based treats.
Aomori is famous for its apples, and this facility offers a variety of apple products and locally made cider. It is worth stopping by if you want to pick up souvenirs before leaving the city.
2. Hirosaki and the Tsugaru Area
The Tsugaru area is known for its apple orchards, traditional festivals, historic streets, and beautiful countryside.
Hirosaki Castle and Hirosaki Park
Hirosaki is a former castle town with a relaxed atmosphere and a strong connection to Aomori’s apple-growing culture.
Hirosaki Park is particularly famous for its cherry blossoms. The trees usually bloom from late April to early May, making this one of the most attractive places in Japan for travelers who miss the main cherry blossom season in Tokyo or Kyoto.
The park is also worth visiting outside spring, when you can explore the castle grounds and enjoy the changing scenery.
If you visit Hirosaki, try some local apple pie. Many cafes and restaurants offer their own versions, making it fun to compare different styles.
Goshogawara Tachineputa Museum
Aomori has several famous festivals, and each area has its own style of festival float.
While Aomori City’s Nebuta floats are known for their large, three-dimensional figures and Hirosaki’s Neputa floats traditionally feature fan-shaped designs, Goshogawara is famous for its enormous Tachineputa floats.
Some stand more than 20 meters tall. You can see these impressive floats at the Tachineputa Museum even when the festival is not taking place.
Discover the World of Osamu Dazai
The Tsugaru region is also the birthplace of Osamu Dazai, one of Japan’s most famous modern novelists. Born in Kanagi, he drew inspiration from his hometown and the northern landscapes of Japan.
If you’re interested in Japanese literature, read my guide to Osamu Dazai and his connection to Japan to discover more about his life and literary legacy.
Shirakami Sanchi and Lake Juniko
Shirakami Sanchi is a UNESCO World Heritage site known for its extensive natural beech forests, which extend across Aomori and neighboring Akita Prefecture.
It is a wonderful destination for nature lovers who want to explore one of northern Japan’s remarkable forest landscapes.
Nearby Lake Juniko is another highlight. The area contains numerous lakes and ponds, including Aoike, or Blue Pond, which is famous for its striking blue color.
Walking trails allow visitors to enjoy the scenery at a relaxed pace. If you plan to explore the wider Shirakami Sanchi area, check trail conditions and seasonal access before your trip.
3. Hachinohe and the Nanbu Area
Located on the Pacific side of Aomori Prefecture, Hachinohe is known for its seafood, coastal scenery, and lively local food culture.
Hachinohe
Hachinohe is an important fishing port and a great destination for travelers who enjoy seafood.
The city also offers a different atmosphere from Aomori City and Hirosaki, making it a useful stop when exploring the Pacific coast.
Keep in mind that Hachinohe Station, where the Tohoku Shinkansen stops, is separate from Hon-Hachinohe Station, which is closer to the central city area.
TOHOKU EMOTION
TOHOKU EMOTION is a sightseeing restaurant train that runs between Hachinohe in Aomori Prefecture and Kuji in Iwate Prefecture.
Passengers can enjoy meals featuring regional ingredients while looking out over the Pacific coastline.
The train has a limited operating schedule and requires advance reservations, so check the official information before planning your journey.
It is an appealing option for travelers who want to combine local food, train travel, and coastal scenery in one experience.
Towada and Oirase Gorge
Towada is famous for its beautiful natural surroundings, especially Lake Towada and Oirase Gorge.
Lake Towada is a scenic lake surrounded by mountains, while Oirase Gorge is known for its clear stream, waterfalls, moss-covered rocks, and forest trails.
The walking route along Oirase Gorge is particularly beautiful during the fresh green season and autumn foliage season.
Towada is also home to Towada Art Center, which features contemporary art in a distinctive architectural setting. The surrounding city has incorporated public art into its urban landscape, making it an interesting destination for art lovers as well as nature enthusiasts.
4. The Shimokita Peninsula
The Shimokita Peninsula extends toward the northernmost part of Honshu. Compared with the more accessible cities in Aomori, this area feels remote and offers a different side of Japan.
Mount Osore (Osorezan)
Mount Osore is one of Japan’s most important sacred places and is associated with beliefs about the afterlife.
Its unusual landscape, featuring volcanic activity, sulfurous areas, and a stark lakeside setting, creates a striking atmosphere unlike that of a typical mountain destination.
The area has a long history of religious significance. Visitors should be respectful of the site’s spiritual character.
Cape Oma
Cape Oma marks the northernmost point of Honshu and is famous for Oma tuna, a highly prized variety of bluefin tuna.
If you are interested in visiting the northern edge of Japan’s main island, this is a memorable destination. However, the peninsula is relatively remote, so allow plenty of time for transportation.
Hotokegaura
Hotokegaura is a dramatic coastal landscape featuring unusual white rock formations shaped by the sea and wind.
The scenery is especially impressive from the water, although access and sightseeing options depend on the season and local conditions.
The Shimokita Peninsula is best suited to travelers who have enough time to explore beyond Aomori’s main cities.
What to Eat in Aomori Prefecture
Aomori’s location between the Pacific Ocean and the Sea of Japan gives it access to a wide variety of seafood. Its cool climate and agricultural traditions also contribute to its distinctive regional food culture.
Here are some local specialties worth trying.
Aomori Apples and Apple Pie
Aomori is Japan’s best-known apple-producing prefecture. You will find fresh apples, apple juice, cider, and a wide range of apple-based desserts.
In Hirosaki, apple pie is especially popular. Different bakeries and cafes have their own recipes, so trying more than one is a great way to enjoy the local food scene.
Oma Tuna
Oma, on the Shimokita Peninsula, is famous for its high-quality bluefin tuna.
If you enjoy sushi or sashimi, look for restaurants serving local tuna when it is available. Prices and availability vary depending on the season and market conditions.
Hachinohe Seafood
Hachinohe is a major fishing port, making it an excellent place to explore the local seafood scene.
Depending on the season, you may find squid, mackerel, and other fresh seafood on restaurant menus.
Ichigo-ni
Ichigo-ni is a regional soup associated with the coastal communities of Aomori, particularly the Hachinohe and Nanbu areas.
It is made with ingredients such as sea urchin and abalone in a light, milky-looking broth. Its name comes from the appearance of the sea urchin, which is said to resemble a wild strawberry in morning mist.
Senbei-jiru
Senbei-jiru is a traditional dish from the Hachinohe area. It features special wheat crackers called Nanbu senbei simmered in a savory soup with meat, vegetables, and other ingredients.
The crackers soften in the broth while retaining a distinctive texture. It is a comforting local dish, especially on cold days.
Best Souvenirs from Aomori Prefecture
Aomori has plenty of distinctive souvenirs, from apple sweets to regional snacks and traditional festival decorations.
Here are a few ideas to look for during your visit.
Patissier’s Apple Stick
This apple pastry is made with Aomori apples and is individually wrapped, making it convenient to share with friends or colleagues.
Kininaru Ringo
If you love apples, look for Kininaru Ringo, a sweet made using a whole apple. It is a fun souvenir that showcases the prefecture’s famous fruit.
Nakayoshi
Nakayoshi is a local snack combining squid and cheese. It is associated with Hachinohe’s squid-fishing culture and offers a savory alternative to the many apple-based sweets.
Goldfish Nebuta Decorations
Goldfish-shaped Nebuta decorations are inspired by the traditional lanterns associated with Aomori’s festival culture.
Their colorful designs make them a charming souvenir for anyone interested in Japanese festivals and local crafts.
Local Apple Products
Apple juice, apple-flavored sweets, and other apple-based products are easy to find throughout the prefecture. A-FACTORY near Aomori Station is a convenient place to browse local specialties.
Best Time to Visit Aomori
Aomori has four distinct seasons, and the best time to visit depends on what you want to experience.
Spring (April to May)
Spring is a wonderful time to visit Hirosaki Park for its famous cherry blossoms. The blooming season usually arrives later than in Tokyo, although the exact timing varies from year to year.
Apple blossoms and fresh greenery also make the countryside attractive during this period.
Summer (June to August)
Summer is the season for Aomori’s famous festivals. The Aomori Nebuta Festival takes place from August 2 to 7, while Hirosaki Neputa and Goshogawara Tachineputa are also held in early August.
Book accommodation well in advance if you plan to visit during festival season, as popular hotels can fill up quickly.
Autumn (September to November)
Autumn is an excellent time for hiking, forest walks, and enjoying colorful foliage.
Oirase Gorge and the Lake Towada area are particularly attractive during the autumn foliage season. The exact peak varies depending on the location and weather.
Winter (December to March)
Aomori receives heavy snowfall, creating beautiful winter landscapes and opportunities to experience Japan’s snowy northern regions.
Winter can be rewarding for travelers interested in snow scenery, hot springs, and seasonal food. However, snow and weather conditions may affect transportation, so allow extra time when planning your itinerary.
How to Get to Aomori
Aomori can be reached by bullet train, airplane, highway bus, or car.
By Shinkansen
The JR Tohoku Shinkansen connects Tokyo with Shin-Aomori Station, the main bullet train gateway to Aomori City. The journey takes a little over three hours on many services.
From Shin-Aomori, local trains connect to Aomori Station.
Hachinohe is another Shinkansen stop and is convenient for exploring the Pacific side of the prefecture.
By Airplane
Aomori Airport has domestic flights connecting the region with Tokyo and other Japanese cities. Misawa Airport is another option for travelers heading to the eastern part of the prefecture.
Check the available routes and schedules when planning your trip.
By Highway Bus
Highway buses connect Tokyo and Aomori, including overnight services. They generally take considerably longer than the Shinkansen but may be worth considering if you want to reduce transportation costs.
Getting Around Aomori
Although major cities have train connections, many natural attractions and remote areas are not easy to reach by train alone.
For places such as Oirase Gorge, the Shimokita Peninsula, and parts of Shirakami Sanchi, you may need to use local buses, join a tour, or rent a car.
If you want to explore several distant areas, check transportation options before deciding how many destinations to include.
Where to Stay in Aomori
Choosing the right base can make a big difference to your trip because Aomori Prefecture is so large.
Aomori City: A convenient base for visiting Nebuta Museum WA RASSE, exploring the city’s food scene, and accessing the northern part of the prefecture.
Hirosaki: A good choice for cherry blossoms, the historic castle town, apple-related attractions, and exploring the Tsugaru area.
Hachinohe: Ideal for travelers interested in seafood, the Pacific coast, and destinations in eastern Aomori.
Towada and the Lake Towada area: Worth considering if you want to spend more time enjoying nature, hiking, and autumn foliage.
Hot spring areas: If relaxation is a priority, consider staying at a traditional Japanese inn in a hot spring area. Some are quite remote, so check transport access before booking.
Compare accommodation options and locations before making your decision.
Search hotels in Aomori on Trip.com
My Personal Recommendations
One place I particularly recommend in Aomori City is Strauss, a cafe specializing in Viennese pastries.
I visited Vienna as a university student and have loved its traditional cafes ever since. I still remember their classical interiors, elegantly dressed waiters, and authentic pastries.
Although I have not been back to Vienna for more than a decade, Strauss in Aomori reminds me of that experience.
The first floor sells Viennese pastries, while the second floor has a salon where you can enjoy cakes with coffee in a spacious, classical setting. Its Sachertorte is especially worth trying if you enjoy European-style cakes.
Strauss is about a seven-minute walk from Aomori Station.
For me, discovering a place like this is one of the joys of traveling in Japan. Beyond the famous attractions, you can sometimes find unexpected experiences that make a destination memorable.
Final Thoughts: Is Aomori Worth Visiting?
Absolutely! Aomori is a destination where you can experience a different side of Japan, from ancient history and traditional festivals to dramatic natural landscapes and delicious regional food.
Whether you want to see the cherry blossoms in Hirosaki, experience the energy of the Nebuta Festival, walk through the forests of Oirase Gorge, or sample Aomori’s famous apples, there is plenty to discover.
Because the prefecture is so large, I recommend focusing on one or two areas if you have limited time. With a little planning, Aomori can be a rewarding addition to your Japan itinerary.
If you want to explore more of northeastern Japan, continue with my Tohoku travel guide and discover what the other five prefectures have to offer.
So, why not head north and discover Aomori Prefecture?